American River Nutrition Launches New Brand Identity and Website for Company and DeltaGold® Tocotrienol Ingredient

Hadley, Massachusetts (August 16, 2017) – American River Nutrition has unveiled new branding, ranging from logos to a new website, for the company and its DeltaGold® tocotrienol vitamin E ingredient.

“Having spent many years focusing on the science of annatto-derived tocotrienols, we felt it was time for American River Nutrition to move to the next level in marketing our DeltaGold,” said Anne Trias M.S., American River Nutrition Product Director. “With our new look and website in place, and an exciting new clinical study on DeltaGold that adds significantly to the existing body of science publishing shortly, we’re enthusiastic about future growth.”

Todd Pauli of The Shelton Group, a boutique marketing and PR firm working in the dietary supplement industry since 1990, led the rebranding effort.

“It was an honor to work with the people who not only introduced tocotrienols, but also maintain such dedicated focus on the science that supports DeltaGold,” said Todd Pauli, Shelton Group Partner. “Inspired by the particular shape and color of the annatto plant from which DeltaGold is derived, we sought to tell American River’s unique story of being both leading scientists and U.S.-based ingredient manufacturers.

Founded by Dr. Barrie Tan, notable expert in the field of vitamin E tocopherols and tocotrienols, American River Nutrition has exclusive focus on tocotrienols from the annatto plant as the purest source of delta- and gamma-tocotrienols, which emerging research has proven to contain some exceptional benefits that are not shared by their tocopherol counterparts.

About American River Nutrition

American River Nutrition, founded in 1998, is the producer of DeltaGold® tocotrienols, the most beneficial form of Vitamin E for cardiovascular health, as well as other health benefits. The company is led by Dr. Barrie Tan, a pioneering scientist and researcher credited with identifying the primary sources of plant-based tocotrienols, including rice, palm & the virtually 100% tocotrienol-producing annatto plant. American River products are produced in Hadley, MA using a proprietary process leading to the purest form of natural tocotrienols available.

Media Contact:
Suzanne Shelton